Empowering through care; Panadol recognises everyday Australians.

Going beyond pain relief, Panadol says thank you to Margie Cerato.

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Panadol and 7News.com.au have come together to recognise and highlight those in our communities who go above and beyond the expected and providing extraordinary care. 

Some of Australia’s most famous faces in sport and fitness nominated these incredible Australians for their dedication and tireless generosity to their community projects. These stories were so well received that Panadol opened nominations to the greater public - which surfaced more amazing people with amazing stories of care. One of the people nominated is Margie Cerato. 

Margie is the president and founder of both Vibes Fitness and Celebrating Abilities, a Melbourne-based not-for-profit organisation that increases ability awareness in the greater community while making a real difference in the lives of disabled adults and children, whether it’s whether it is physical, acquired, intellectual or emotional. 

The program, available to children, adults, elderly and caregivers supports the overall wellness of both participants and caregivers with mental health and wellness programs, fitness and exercise, rehabilitation, wellness coaching, mindfulness and meditation, personal training, circus aerial fitness (popular with children and adults alike) and much more. 

Margie says she loves what she does, and doesn’t consider it work as she juggles long hours every day over the last nine years, with both her business and the charity.  

“It’s often seven days a week,” says Margie. “I just feel so blessed that I’m able to help.” 

Even during COVID when rent relief became an issue and Margie’s studio was relocated, nothing slowed her momentum. She’s constantly learning and upskilling to provide the best possible care for her clients.  

“Through the Panadol Care Collective, we wanted to give back to those selfless Aussies who have gone above and beyond to help ease the pain of others,” says Panadol spokesperson, James Meins.  

Margie was awarded a holiday break to refresh, recharge and take some time for herself.  

More than a trusted household name for pain relief, Panadol supports Australians in overcoming life’s daily headaches, big and small, in pursuit of better care for themselves and those around them. 

“Panadol has been trusted to care for Australians for over 60 years by helping to relieve pain and reduce fever. That is why we launched the Panadol Care Collective, it’s our way of caring for those that continuously care for others,” says Meins. 

“Panadol as a brand is dedicated to reducing pain points for our consumers and championing better care. With this being considered, if we can help Australians to reduce pain by giving them support and time back in other areas of their life, we believe that is just as valid a part of our mission as any other.” 

Panadol has been caring for Australians for over 60 years.

The Panadol Care Collective celebrates Aussies who have gone above and beyond to care for others in the community. To find out more, visit panadol.com.au/carecollective/


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